The Purple Campaign Privacy Policy

Last uPDATED: fEBRUARY 15, 2018

This Privacy Policy explains how information about you is collected, used and disclosed by the Purple Campaign.  This Privacy Policy applies to information we collect when you use our website located at www.purplecampaign.org  and other websites, mobile apps, or other online products and services that link to this Privacy Policy (collectively, the "Site").

We may change this Privacy Policy from time to time.  If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification).  We encourage you to review the Privacy Policy whenever you access the Site to stay informed about our information practices and the ways you can help protect your privacy.

 

Collection of Information

Information You Provide to Us

We collect information you provide directly to us.  For example, we collect information when you join our movement, take the pledge, fill out a form or survey, sign a petition, participate in a contest, sign up to receive emails, post comments or other content, make a donation or purchase, register for an event or to host an event, send us an email, or otherwise communicate with us.  The types of information we may collect include your name, email address, postal address, phone number, payment information and other information you choose to provide. 

Information We Collect Automatically When You Use the Site

When you access or use our Site, we automatically collect information about you, including:

  • Log Information:  We log information about your use of the Site, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Site.
  • Device Information:  We collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Information Collected by Cookies and Other Tracking Technologies:  We use various technologies to collect information, and this may include sending cookies to your computer or mobile device.  Cookies are small data files stored on your hard drive or in device memory that helps us to improve our Site and your experience, see which areas and features of our Site are popular and count visits.  We may also collect information using web beacons (also known as "tracking pixels").  Web beacons are electronic images that may be used in our Site or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.  For more information about cookies, and how to disable them, please see "Your Choices" below.
  • Information We Collect From Other Sources: We may also obtain information from other sources and combine that with information we collect through our Site.
 

Use of Information

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our Site;
  • Provide and information and products you request, process donations and transactions, and send you related information, including confirmations;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Site;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of the Purple Campaign and others;
  • Personalize and improve the Site and provide content or features that match user profiles or interests;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose for which the information was collected.

The Purple Campaign is based in the United States and the information we collect is governed by U.S. law.  By accessing or using the Site or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

 
 

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
  • With organizations, groups, causes, candidates, and campaigns that we believe have similar concerns, viewpoints, principles or objectives or share similar goals and with organizations that facilitate communications and information sharing among such groups; 
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required to comply with any applicable law, rule, regulation, or reporting requirements;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of the Purple Campaign or others;
  • In connection with, or during negotiations of, any reorganization, merger, formation of a successor organization, asset sale or transfer, financing or lending transaction, or other situation where personal information may be disclosed or transferred as one of the assets of the Purple Campaign; and
  • With your consent or at your direction, including if we notify you through our Site that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated or anonymized information that does not directly identify you.

 

Social Sharing Features

The Site may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Site with other media, and vice versa.  The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature.  For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

 

Advertising and Analytics Services Provided by Others
 

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services.  These entities may use cookies, web beacons and other technologies to collect information about your use of the Site and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information.  This information may be used by the Purple Campaign and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Site and other websites and better understand your online activity.  For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.

The Purple Campaign takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

 

Security

The Purple Campaign takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.


Your Choices

Cookies

Most web browsers are set to accept cookies by default.  If you prefer, you can usually choose to set your browser to remove or reject browser cookies.  Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

Promotional Communications

You may opt out of receiving promotional emails from the Purple Campaign by following the instructions in those emails.  If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.


Contact Us

If you have any questions about this Privacy Policy, please contact us at: info@purplecampaign.org